A recent study by ARC worldwide examines how mobile applications are redefining how people shop. Business leaders are under increasing pressure to adopt and adapt to a rapidly changing marketplace. Some key findings from the report are: There are multiple paths to purchase and they are not liner or predictable. The bottom line: Give people [...]
Tags:Mobile Applications
The rise in popularity of smartphones is creating new opportunities for savvy marketers to engage with people in unique and interesting ways. The use of QR codes is one of our favorite new mobile application trends and something many of our clients can leverage to their benefit. This funny looking little square is a type [...]
Tags:Mobile Applications
For those readers not familiar with the concept of augmented reality we could direct you over to Wikipedia’s explanation of the concept, or we could simply show you this video. This is not an editing trick. This a new iPhone app called World Lens from Quest Visual and it is one of the finest examples [...]
Tags:Mobile Applications
Mobileburn.com reports that Foursquare has grown their user base to over five million. Up one million since April! Of all the mobile applications available today Foursquare ranks high among our favorites. We like it because it does a great job of bringing local business, customers, and mobile applications together in a really cool and unique [...]
