Chief Executive Salesman and prolific author Jeffrey Gitomer is awesome. Today we stumbled across one of Jeffery’s YouTube videos that want to share with our readers. If you are struggling to understand social media and how it applies to your business, this five minute video is for you.
Testing variations of marketing and advertising tactics is the key to understanding what works and what does not. For example, comparing two similar email campaigns with different subject lines can reveal the best subject line to use in the full scale campaign. Once the top performing tactics are identified, further testing will reveal the subtler [...]
Here is another outstanding post from April Dunford’s Rocket Watcher blog . The probability of selling to an existing customer is 60-70%. The probability of selling to a new prospect is 5-20% (from Marketing Metrics). Research also shows that a 10% increase in customer retention results in a 30% increase in the value of the [...]
Tags:Marketing Strategies
Changing Habits People’s changing media consumption habits are wreaking havoc on traditional media companies. We recently reported that US Internet usage has reached the same level as television usage. We have also touched on how phone books are becoming obsolete, and everyone knows that newspapers are dropping like flies. These are very important signs of [...]
