Search engine advertising is fundamentally about identifying the intent of a person based on the keywords they used in their search. The more accurate the search is, the more intent can be inferred. By identifying the searchers with intent to buy our products or services, we can target our advertising at these people specifically with [...]
Testing variations of marketing and advertising tactics is the key to understanding what works and what does not. For example, comparing two similar email campaigns with different subject lines can reveal the best subject line to use in the full scale campaign. Once the top performing tactics are identified, further testing will reveal the subtler [...]
Changing Habits People’s changing media consumption habits are wreaking havoc on traditional media companies. We recently reported that US Internet usage has reached the same level as television usage. We have also touched on how phone books are becoming obsolete, and everyone knows that newspapers are dropping like flies. These are very important signs of [...]
Mobileburn.com reports that Foursquare has grown their user base to over five million. Up one million since April! Of all the mobile applications available today Foursquare ranks high among our favorites. We like it because it does a great job of bringing local business, customers, and mobile applications together in a really cool and unique [...]
