As a growing number of web users access the Internet on mobile devices, companies are rushing to create mobile websites and optimize their desktop sites for mobile browsing. More than 50% of users access the Internet through a mobile device – a figure that will grow to 90% by 2015. By the numbers, it is [...]
QR codes, a.k.a. Quick Response codes, are a useful way to encourage individuals to interact with a product or service. They can be used for a variety of engagement tactics including driving consumers to an ecommerce landing page, providing a coupon or giving in-depth product information. As you can see from the graph below taken [...]
There’s a trend growing, that’s been hot for a while now, and it’s got over 8 million people of all ages going out of their way to share their favorite business locations with their friends using iPhone or Android smart devices. That’s more than the population of Switzerland and of that 8 million, over a [...]
A recent study by ARC worldwide examines how mobile applications are redefining how people shop. Business leaders are under increasing pressure to adopt and adapt to a rapidly changing marketplace. Some key findings from the report are: There are multiple paths to purchase and they are not liner or predictable. The bottom line: Give people [...]
Tags:Mobile Applications
