Happy Media Monday! Did you know that the average Twitter user has 126 followers? Of course over 40% of Twitter users do not tweet anything, but they are reading!
Twitter is like a newspaper full of nothing but headlines. The tweets are short so you can scan through several hours of tweets in just a few minutes. You can learn about a new sale at your favorite store, you can get a tip on weight loss, get a new coupon code or even learn about someone new to follow through retweets. Honestly, that is how I found a lot of the people/companies I follow, which is a good example of why your business needs to have a presence on Twitter.
Twitter is easy for busy people because you are limited to 140 characters, which forces you to keep your message short and with the new smart phone apps, you can tweet just as fast as you can text. The difference is tweeting reaches all of your customers without spamming their text boxes.
Twitter, unlike Facebook, is not conversation based. It is, however, an effective conversation starter. If your tweets spark someone’s interest and they want to know more, then you have done your job. Not all tweets have to be ground breaking. If you sell furniture, you can say, “new shipment of couches in, so excited,” and maybe attach a photo or a link. You can also link your Twitter and Facebook accounts so when you tweet, you are also reaching your fans over at Facebook.
Your business having a presence on Twitter is much easier than you might think, and highly effective. Make sure you have a “follow” button on your web site, follow all of your vendors and customers and start tweeting!