What is a CMS or “Content Management System?” Essentially, it is a tool that makes editing or publishing new web site content faster and easier.

The beauty of properly implemented CMS is that it will not require the editor to have knowledge of html, CSS, java, etc. to execute most tasks. The technical skills needed to use it are roughly the same as those needed to use Microsoft Word.

Why should a small business owner consider implementing a CMS? Adding content, creating new pages, calls-to-action and blogging are all activities that will improve the performance and accessibility of your web site. Having to wait for an IT person to update your blog or add a page to your website is inefficient at best and could be costing you visitors and customers. A CMS removes that bottleneck.

For most small businesses, the benefits of using a content management system will far outweigh the limitations.

Disadvantages of a static website

• A static web site is much more expensive to maintain in the long term as any changes have to be made to most pages individually.
• Static sites impose an increased risk to the business as the person with web skills could fall ill or leave meaning that the website would no longer be adequately maintained.
• Management is restricted to one machine. If changes need to be made, then edits are only possible where the editor tool is installed.
• Website editors need significant training and skills to develop the website to modern day standards and practices. This is time consuming, expensive and ongoing.

Advantages of a CMS

• Enjoy short term and long term cost savings as web site editors only need basic content editing skills and changes to the site wide can be made quickly and easily.
• Your company image is maintained due to predefined styles and templates being used throughout. Continuity is maintained.
• Work flow improves and business security increases as more employees are allow to be involved in the maintenance of the website.
• Content management systems take years of man hours to develop properly. By using one already developed, you get all of the expertise these developers have “accumulated” meaning you receive use of their knowledge which better allows for future growth and expandability of your web site.

A recent study conducted by Multichannel Merchant found that 92.3% of respondents with sales of less than $10 million dollars indicated that their own website is their most popular form of marketing media. If your website is vital to the succes of your business, then you must have a way to easily edit or add content. A CMS is a great place for small businesses to start.

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