Ann Handley's book Contet Rules

Content marketing is the idea of creating and sharing information freely, as a way to attract your target audience and win new business. Simply stated, content marketing is about becoming a resource for information that your target audiences value.

Content marketing includes blogs, eNewsletters, presentations, videos, white papers, reports, tips, tricks, and tutorials. Just to name a few.

Don’t confuse content marketing as advertising. Your target audience is not proactively seeking out places to be advertised to. They are seeking informational resources. You want to be an information resource. When done correctly, you build trust and credibility with your target audience and win more business.

In the online world content is still king. Draw from your knowledge of your customers to develop your content ideas.