Search engine advertising is fundamentally about identifying the intent of a person based on the keywords they used in their search. The more accurate the search is, the more intent can be inferred. By identifying the searchers with intent to buy our products or services, we can target our advertising at these people specifically with [...]
Recently a client posed the question “What makes a blog good or bad?” On the surface this seems like a simple question. But when we reflected on the long list of answers that our team offered the client, we realized how challenging it could be for a blogging newcomer to know right from wrong. So [...]
Tags:blog·social media·Web Design
Testing variations of marketing and advertising tactics is the key to understanding what works and what does not. For example, comparing two similar email campaigns with different subject lines can reveal the best subject line to use in the full scale campaign. Once the top performing tactics are identified, further testing will reveal the subtler [...]
In the first part of this series we covered Google’s search dominance. That search dominance has enabled Google to build a media empire that generates 4 times the ad revenue of Time-Warner as we pointed out in Part 2. This is important perspective to have as we move into more bold predictions. Google is investing [...]
Tags:Google
