We ran across an interesting article on the Online Video Insider blog that takes a unique approach for explaining how business can get positive ROI from online video.

The author, David Murdico, presents his case from a tongue-in-cheek approach titled “Online Video Marketing ROI: Five Ways To Make Sure You Won’t See One”

In the article David provides excellent insight on how to be successful with online video and avoid making some very common mistakes.

The article indirectly states these basic rules for being successful.

1. Establish your goals up front.
2. Avoid over-selling your business objectives.
3. Have a realistic budget for promoting your video.
4. Integrate your video campaign with your other marketing efforts.
5. Monitor your results and engage with users who comment on your video.