Small businesses often have brochure type web sites that provide basic information about the business’ products or services but lack a clear call to action.

To gain more value from their web sites, businesses must give site visitors a reason to take action that benefits the user and the business.

Creating a clear call to action for your web site starts by considering the perspective of your potential customer. Chances are your target audience has found your web site while trying to accomplish a goal.

Once you have identified the goals of your visitors, consider how your business goals align with your visitor’s goals.

If your visitor is looking for a price quote, and your business regularly provides price quotes, an online quote request tool becomes an obvious choice for your web site call to action.

Make your calls to action clear, easy to find, and easy to use. Your target audience will appreciate it, and your web site will be doing more to directly benefit your business.

At Web International we develop practical web marketing strategies, including clear calls to action, which deliver measurable benefit for our clients.