Changing Habits People’s changing media consumption habits are wreaking havoc on traditional media companies. We recently reported that US Internet usage has reached the same level as television usage. We have also touched on how phone books are becoming obsolete, and everyone knows that newspapers are dropping like flies. These are very important signs of [...]
Insights in to video marketing Forrester research recently published an article that outlines several key components of a successful marketing video. While the article discusses video from a B2B perspective we feel it applies to business in general. Highlights of the keys to success from the article are: Demonstrate a product that is visual Create [...]
Small businesses often have brochure type web sites that provide basic information about the business’ products or services but lack a clear call to action. To gain more value from their web sites, businesses must give site visitors a reason to take action that benefits the user and the business. Creating a clear call to [...]
We ran across an interesting article on the Online Video Insider blog that takes a unique approach for explaining how business can get positive ROI from online video. The author, David Murdico, presents his case from a tongue-in-cheek approach titled “Online Video Marketing ROI: Five Ways To Make Sure You Won’t See One” In the article [...]
Tags:Video
