We found a great post over at iceni Productions that illustrates the importance of music in video production.

Music does more than punctuate a programme it will dictate the tone, mood and overall impact of it.

Music comes in two keys – a minor and major key. Music in a minor key will sound mournful, introspective, music in a major key will feel joyful and uplifting. How you want your audience to feel should dictate the key of the soundtrack to your video.

You can read the full posting here. Be sure to check out the three videos in the article. They do a good job of illustrating how music can have a major impact on the video message.