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Entries from November 30th, 2010

Getting started with Linked-In

November 30th, 2010 · No Comments · Marketing

In case you haven’t heard, Linked-In is the leading business social networking web site in existence today. Naturally we feel it is important for our clients to establish and maintain a presence on Linked-In and we recommend that to our clients regularly. Today I came across a blog posting titled “How to Create a Company [...]

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Web Advertising – Smart For Small Business.

November 23rd, 2010 · 1 Comment · Marketing, Web

Small businesses with limited advertising budgets are always challenged to make smart choices about where and when to spend their advertising dollars. Throughout the latter half of the 20th century and well into the first decade of the 21st century, the top advertising choice for small business owners was the phone book. A display ad [...]

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Growing mobile market demands business focus.

November 16th, 2010 · No Comments · Marketing, Mobile

More and more of our clients are becoming interested in the mobile space and looking for factual information to help put mobile in the proper perspective for their businesses.

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Know your audience – Profiling online behavior.

November 10th, 2010 · 1 Comment · Marketing

Marketing in the modern age can be challenging for those who rely solely on 20th century marketing concepts to develop their marketing efforts. Demographic profiles like ‘young urban males’ or ‘upper income sub-urban females’ have become antiquated. Personalities play a big role in how people behave online. Our friends over at ExactTarget conducted a series [...]

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