More application-like websites are on the horizon, and the major browsers are getting ready. Which is best for you?
PC Magazine reviews the big 3 and then some.
Browser makers all say they want websites to be able to do everything that standalone applications are capable of. I’ve even heard one vendor posit that a very sophisticated program like Adobe Lightroom could eventually land in the browser. For this to happen, browsers need a lot more capabilities and lot more speed. The good news? Browsers like Chrome, Firefox, Internet Explorer, and Opera are headed in exactly that direction. Today’s browser can both do more things with your PC than their ancestors could and they’re able to do them a lot faster. >> Read full article on pcmag.com
By Tom Denton
If you’ve been on the internet for any length of time or even if you’re a complete newbie you should know the importance of traffic to your business. You may also know that it’s not the wisest thing to “buy” traffic, because once the money runs out, so will the traffic. So how do you get traffic that is so integral to your business? Traffic that’s continuous and best of all free? YouTube can help you with this.
YouTube offers many opportunities for promotion and getting traffic to your site as it has the power to increase your rankings considerably. Just take a look at any Google page and you’ll notice that most times the videos are usually ranked at the top of the page. Here’s why. One, YouTube is owned by Google and they work together. Two, YouTube is the second largest search engine next only to Google. That should be enough motivation to make you want go and create your own YouTube channel and upload videos to it.
But don’t go rushing off to create just yet. Let’s make sure you’re doing this the right way first so you don’t waste your time. Take note of these tips:
Make your profile interesting
YouTube is just like any other social site. So you want to create an interesting profile for networking purposes. People will want to know more about you if they like your videos. This can help build trust among your audience, thus giving you greater traffic. Try to make your profile interesting enough to get across to everyone. Professionally it shouldn’t be too boring or too stuffy. But informally it shouldn’t be too hyped either.
Promote your videos
You won’t get much traffic without viewers. You can’t just post your videos and expect that viewers will automatically find them no matter how good you think they are. You have to promote them. You can put them on your blog or on any of your other social sites.
Use your keyword in the title of your videos
People find your videos when they do searches via the search engines and on Youtube so you should make it as easy as possible for them to find you. I mean you do want to get traffic right? Okay, you should include your major keyword or keyword phrase in the title and in the description. Don’t just put it there though, it should feel natural and make sense. And don’t forget to put them in the tags either.
Know when to post your videos
On the internet timing is everything, you need to know when to do what. So with YouTube it’s no different, it has its peak and off-peak times for traffic. Thursday mornings or early afternoons US time is considered the best day and time to post a video of general interest. Wednesdays is said to be another good day. You need to pay attention to the loading times of your videos as well. Start early for those with internet connectivity issues and for large videos if you want them uploaded in the prime time slots.
There’s approximately an hour of video being uploaded to YouTube every second. This makes it a valuable resource to drive traffic to your site and promote it. However despite the obvious competition, if you consistently produce quality videos with time you’ll reap the benefits of your effort which is to build traffic.
If you are operating your business and are planning to establish a website for your business, it is better to make sure that you get in touch with a company offering credible website design. With more and more people using the internet for finding the required information, more and more businesses these days are showing interest towards having a site. Also, to achieve online popularity, a website is essential for any business operating from any part of the world. It is highly possible to promote trade through websites and this is why entrepreneurs wish to have a site for their business.
Creation of a good website design will result in more business opportunity for any company. In addition to attracting prospective customers, a good design will also increase the experience of the visitors. Some business owners opt for complex design. But, generally, simple layout and easier navigation can help a website to succeed. Even though, it should have a simple layout, it should be attractive. Only a professional designing company will have expert designers, who can rightly understand the pulse of the visitors according to their age group and so they can make the best possible creation.
When a professional firm with experience in Web design is selected, you can get great looking site for your business, which will stand out of the sites of your competitors, thereby providing you with the opportunity to attract more and more visitors. The more visitor, you get, better will be the chances that your site will appear in the top positions in the search engine result pages. So, a great layout can be pointed out as the means of gaining online popularity and the resulting huge sales and revenue.
The professional engaged in the designing process, should be in a position to rightly understand the requirement of your target visitors and should accordingly create the site. So, not only the company, but also its designers should have the experience in creating sites for businesses that are operating under different fields.
In addition to getting web design from a professional firm, it is better to ensure that the website has good and informative content. This is because users visit with a view to get some valuable information from any site and this should be provided to them for making them come back again and again. Repeated visitors will also bring other visitors as well by word-of-the-mouth popularity.
Yahoo! and Bing have combined forces to become the Yahoo!-Bing Network (YBN). Together they represent 30% of the US search market and 31% of those unique searchers don’t use Google. That’s 47.3 million unique searchers in the US that can only be reached through the Yahoo!-Bing Network.
Pay Per Click (PPC) advertising on the Yahoo!-Bing Network, called Bing Ads, is similar to Google Adwords. You can even import an existing Adwords campaign into your Bing Ads account to avoid building your campaigns from scratch.
The majority of YBN users are over age 45 and are generally less tech savvy than Google users. And while YBN has the largest share of users with an income of $25k – $40k they spend 22% more than the average internet searcher in the US and 3.6% more than Google searchers.
Your Bing Ads will also display on YBN partner sites although you can opt out of being displayed on the partner sites.
If you are looking to get started with PPC advertising, contact our team of certified digital marketing specialists.