Yahoo! and Bing have combined forces to become the Yahoo!-Bing Network (YBN). Together they represent 30% of the US search market and 31% of those unique searchers don’t use Google. That’s 47.3 million unique searchers in the US that can only be reached through the Yahoo!-Bing Network.
Pay Per Click (PPC) advertising on the Yahoo!-Bing Network, called Bing Ads, is similar to Google Adwords. You can even import an existing Adwords campaign into your Bing Ads account to avoid building your campaigns from scratch.
The majority of YBN users are over age 45 and are generally less tech savvy than Google users. And while YBN has the largest share of users with an income of $25k – $40k they spend 22% more than the average internet searcher in the US and 3.6% more than Google searchers.
Your Bing Ads will also display on YBN partner sites although you can opt out of being displayed on the partner sites.
If you are looking to get started with PPC advertising, contact our team of certified digital marketing specialists.
One of the most successful Pay Per Click (PPC) venues is Google Adwords. As of December 2012, there are 2.4 billion Internet users globally and Google has 84% of the global desktop search engine market.
The beauty of PPC marketing is that you are reaching customers that are looking for your product or service even if they are not specifically looking for you.
Google Adwords allows you to target specific locations so if you are a local business or an international business, you can reach your specific market.
Google Adwords further offers many tools to make your marketing efforts more effective. When you combine your Google Adwords efforts with a properly formatted landing page, you can measure your traffic with comprehensive analytics and detailed reporting.
Google Adwords allows you to set a daily budget so you don’t over spend. We have all heard the horror stories of huge bills arriving from an improperly generated PPC campaign and while this is rare it can happen. Monitoring your account closely is highly recommended.
If you are looking to get started with PPC marketing give us a call. Our certified team of digital marketing specialists can design a custom campaign to maximize your success.
Are you currently using or considering Pay Per Click (PPC) advertising? With all of the options available, it can be intimidating but don’t let it keep your business from taking advantage of this new advertising venue.
PPC advertising is the fastest growing segment of on line advertising. Consumers are now turning to search engines over phone books or newspapers and the trend is growing.
What exactly is PPC? Well, you know those ads you see at the top and right of your search results? Those are PPC ads. It does not cost anything to put an ad up, you only get charged if someone clicks on your ad. There is actually no charge to have a PPC account so if you never get a click, you don’t pay a dime.
With that said, you have to be careful to set a budget so you don’t pay too much for clicks. Highly competitive industries like insurance can pay a lot for clicks, as much as $10 or more whereas a business like custom doll making could enjoy a lower cost per click (CPC) at $.29 or less.
Where do you begin? Google Adwords? Yahoo-Bing Network? Facebook? Ask? AOL? It can be overwhelming. Lets break it down.
Google has 84% of the global market search. In the United States Google still dominates, but the Yahoo-Bing Network has 30% of the market which is no something to ignore.
Facebook has more than a billion active users with more than three billion likes and comments daily, plus there are targeting options.
The remaining networks do not have as much reach but that does not mean they are not worth looking in to.
It’s a lot to take in but tune in for future blog posts and I will unpack the different networks in greater detail. If you are looking for someone to manage your PPC advertising, our certified PPC specialists are here to serve you.
There are so many social media platforms out there that it can be hard to know which ones are right for your business. Try to use them all and you can lose track of your business trying to keep up. But miss the important ones and you could miss the boat on the power of social media marketing.
One of the fastest growing platforms out now is Pinterest. Pinterest is a virtual pin board. Think of the big bulletin board at a school or church where you find announcements, pictures of events, etc. Pinterest is where you pin up anything, and everything, you find interesting. You can organize your pins onto different boards and people can then follow you or even just follow specific boards.
Pinterest is a great place to visually share your business. Even if you are not a great photographer, you can pin from other web sties, even your own! Not to mention you can repin from other members that have the same interests just as they can from you (think viral).
The customization available on Pinterest is different from that of the other social networks. You cannot change your wallpaper or upload banners but you can have a logo and a blip about your company in addition to leveraging the space around your pins with links and content. You can even link pins to your web site or specific landing pages.
Finally, Pinterest does not require the same amount of monitoring that the other social networks require. The design of the site is creates a lot more viral opportunity so creating a good page is key to leveraging Pinterest for your business.